Dr. Marcelo San Martín
Vertical pieces produced with artificial intelligence for Dr. Marcelo San Martín, a specialist in integrative medicine. Working from an AI-generated avatar, he posts on Instagram about habits, metabolism and clinical risk without sitting in front of a camera for every video.
Posting video consistently takes filming time, a set and an edit. With a full clinic schedule that cost is what leaves the account empty, exactly when it should be running.
We built an AI avatar of the doctor and produce each reel from a script: the voice, the image and the medical animations are generated, and the human work stays on the script and the final assembly.
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